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Wine Business, Page 2

Markets and marketing

The mainstreaming of Biodynamics

It wasn’t too long ago that Biodynamic® was considered fringe but according to the turnout at a recent joint Demeter® USA and University …

The Hong Kong wine consumer

Hong Kong is a small island dependent on imported food and beverages.  The Hong Kongese have the cultural backgrounds and languages of …

Converging on Hong Kong

It is warm and slightly muggy tonight in Hong Kong.  One of the great international cities, Hong Kong throbs with the energy …

Want to invest in vineyards?

The current Fall 2009 special edition of Wine & Spirits Magazine features a story on “Best Land to Grab” highlighting five lesser …

Great value wines – the Co-ops

For someone who grew up in California and spent a certain amount of time in Berkeley, the word “co-op” always had that …

A model of German wine marketing

Successful wine marketing in today’s modern wine industry centers around value-for-money (low price and high quality), public relations and distribution, all driven …

Who influences what consumers buy?

Is it the sommelier, the “established critical media”, the hand-selling of fine wine retailers, or producers?  I recall one of the earliest pieces …

Two things in life are certain…

Taxes being one of them.  Upon visiting the Rheingau, one will notice all the magnificent castles on the hillsides along the river.  These …