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Wine Business

Markets and marketing

Spreading French Joie de Vivre to the Masses: Vin de France

Don’t tell Managing Director Valerie Pajotin that Vin de France are mere “table wines”, even though technically, that’s what they are. For Valerie and a contingent of her colleagues from Anivin – the trade group for Vin de France – these wines have the potential to become a global force majeure

Chablis-vineyards-bivb-photo

Why buy Chablis now

I had the opportunity recently to select the Chablis wines for a series of media events here in San Francisco and the …