Wine tourism is important in developing brand awareness for a wine region and its producers’ wines.  It also generates a lot of revenue.  Napa Valley drew about 3.5 million tourists in 2006 who spent a little over $700 million on hotels, restaurants and other leisure- and wine- related activities.  In many wine regions around the world, wineries open up their doors to hospitality including tours and various seminars on blending, wine tasting and food/cheese and wine pairing.  Bordeaux – not so much.  However, this is rapidly changing as Bordeaux competes with the New World.
In …