The current Fall 2009 special edition of Wine & Spirits Magazine features a story on “Best Land to Grab” highlighting five lesser known areas that have potential to grow fine wine grapes, from England’s limestone coast to the Istria Peninsula in the Adriatic.  But what about investing in a classic wine region that produces world benchmark rieslings?  That would be the Mosel wine region in Germany.  The production costs are high, but the vineyard land is cheap.
Production costs are high due to the steep vineyard slopes of the Mosel some …

Successful wine marketing in today’s modern wine industry centers around value-for-money (low price and high quality), public relations and distribution, all driven by a strong brand.  Ernst Loosen of  Germany’s Mosel wine region delivers on all fronts.  His face and brand are everywhere, whether promoting his wines, riesling wines or opining on climate change.   His riesling wines are exported to 63 countries around the world and in different styles to meet local demand.  Dr. Loosen is widely distributed in the U.S., from retail chains to specialty shops or as exclusive label to the French Laundry …