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[8 Nov 2009 ]
The Hong Kong wine consumer

Hong Kong is a small island dependent on imported food and beverages.  The Hong Kongese have the cultural backgrounds and languages of both the Chinese and the British, are sophisticated, well-educated, prosperous and open to experimentation.  In a global market that is in net over-supply, the Hong Kongese have particular demands that make them ideal consumers in today’s global wine market.
 The Hong Konger loves red wine and the major producing countries make a lot of it.  75-80% of wine consumed is red.  While the health benefits of red wine are well-known, the ethnic …